Recently, the Ministry of industry and information technology, the Ministry of human resources and social security, the Ministry of ecological environment, the Ministry of Commerce and the General Administration of market supervision jointly issued the guiding opinions on promoting the high-quality development of light industry (hereinafter referred to as the guiding opinions), proposing that by 2025, the comprehensive strength of light industry will be significantly improved, the proportion of light industry is basically stable, and the role of expanding domestic demand and promoting consumption is obvious, the ability to serve to build a new development pattern and promote high-quality economic and social development has been enhanced.
Since 2022, the development of light industry has faced multiple difficulties such as frequent domestic epidemics, rising raw material prices, poor logistics and shrinking demand. Experts believe that with the implementation of the policy of helping enterprises one by one, the effect of benefiting enterprises is gradually showing, especially the release and implementation of the "guidance", the light industry will continue to maintain steady and rapid growth in the second half of the year.
Long-term positive trend remains unchanged
Although the current light industry is inevitably affected and affected, He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, believes that China's light industry chain system is complete, supporting capacity is strong, the degree of marketization is high, to overcome the impact of domestic and foreign epidemics, showing a good recovery resilience. In particular, light industry, as a rigid industry in the fields of food, clothing, housing, use and transportation, has not changed its long-term fundamentals, and has also achieved certain growth in some areas. For example, from January to May this year, the added value of battery, toy, wine manufacturing and other industries all achieved double-digit growth; the cumulative export value of eight key commodities of light industry was 188.7 billion billion US dollars, an increase of 9.3 percent over the same period last year, and the export growth rate of luggage, shoes and boots and toys exceeded 20 percent.
"In the long run, the long-term positive development trend of the light industry has not changed. At present, various policies are moving forward and the policy effects are gradually released. With the effectiveness of epidemic control and the rapid recovery of economic order, we are full of confidence in the good development prospects of the light industry." Zhang Chonghe, president of the China Light Industry Federation, said.
Light industrial enterprises have also sought to break the market through high-quality development. At present, in the case of water purification equipment industry as a whole showing a downward trend, Fangtai water purification equipment is growing against the trend. Sun Liming, vice president of Fangtai Group, believes that health and quality are the key words of the new round of drinking water revolution. Water purification is changing from optional household appliances to just-needed household appliances spawned by health needs. Therefore, it is no accident that Fangtai's water purification has grown against the trend. Fangtai has chosen the road of "healthy water" since entering the water purification market, and it took 8 years to invent NSP selective filtration technology. On the whole, the future increment of the industry still needs to be driven by "brand and product". At different stages, it is also necessary to integrate factors such as product value, channel marketing capabilities, and service levels.
Only one week after its launch this year, Jiuyang sold tens of thousands of air fryers without turning over. The selling point is that Jiuyang innovatively developed three-dimensional hot air circulation heating technology and applied it to air fryers to realize uniform food heating without turning over. "Relying on original technology to create good products and solve the pain points of users is still the only magic weapon to broaden the incremental market." The relevant person in charge of Jiuyang said that the core of the high-quality development of light industrial enterprises is to rely on original technology to continuously launch high-quality products to meet and stimulate consumers' new needs for quality life, thereby stimulating quality consumption and driving market vitality.
Light industry is a traditional advantageous industry in China, with an early marketization process and a high degree of internationalization. After decades of development, it has formed a relatively complete industrial chain system. He Yaqiong revealed that he will organize industry associations, research institutions, backbone enterprises and other institutions to compile industrial chain maps in the fields of household appliances, plastic products, cosmetics, dairy products, etc., establish risk technology and product lists, strengthen risk assessment, and promote the strengthening of the chain. Chain. And support the construction of high-quality raw material bases in dairy products, canned food, wine, grain and oil industries, and promote the upgrading of the whole industrial chain of bulk food.
Build a solid foundation for innovation and development
After years of development, China has become a veritable light industrial power. In 2021, the added value of my country's light industry accounted for 16.9 of the national industrial added value, and the output of light industrial products in more than 100 categories ranked first in the world.
According to the data, the main business income of enterprises above the scale of light industry grew at an average annual rate of 5.9 from 2016 to 2019, and the two-year compound growth rate from 2020 to 2021 was 6%. At the same time, the light industry has vigorously promoted the implementation of the strategy of "increasing varieties, improving quality and creating brands". The variety richness, quality satisfaction and brand recognition of light industrial consumer goods have been significantly improved, which has effectively enhanced the pulling effect of consumption on the national economy.
The innovation capacity of light industry has also been significantly enhanced. As of 2021, the light industry has established 21 national key laboratories, 34 national engineering (technology) research centers, 184 national enterprise technology centers, and 40 "national new industrialization industry demonstration bases".
The development level of industrial clusters has been further improved. As of 2021, the light industry has cultivated a total of 290 characteristic regions and industrial clusters, covering 37 industries including leather, home appliances, furniture, hardware, plastic products, arts and crafts, etc., distributed in 24 provinces including Zhejiang, Guangdong, Shandong, Anhui, and Jiangsu., Autonomous regions and municipalities directly under the Central Government. In 2021, the output value of characteristic regions and industrial clusters of light industry accounted for 40% of the total industrial output value of enterprises above the scale of light industry.
Light industry also vigorously build green factories, green parks, green supply chain system. During the "13th Five-Year Plan" period, a total of 357 green factories and 44 green supply chain management demonstration enterprises were built, and 27 green design product standards and 818 green design products were announced.
"The innovation capability of light industry has been continuously enhanced, the cluster advantages have been comprehensively reflected, the green development has achieved remarkable results, the international competitiveness has been improved, and the supporting role of talents has been strengthened, which has laid a solid foundation for the high-quality development of light industry." Zhang Chonghe said.
He Yaqiong introduced that in order to promote the high-quality development of light industry, the Guiding Opinions put forward five important measures for stable development and long-term benefits, including strengthening the strategic support of scientific and technological innovation, accelerating key technological breakthroughs, improving the scientific and technological innovation system, and optimizing the standards for promoting high growth; Build a high-quality supply system, increase and upgrade innovative products, improve quality assurance levels, strengthen brand cultivation services, and promote new business models. The Ministry of Industry and Information Technology publishes a guide to upgrading and innovating consumer goods every year, and has released 431 light industrial products;modernWe should promote the advanced industrial foundation, accelerate the industrial chain to supplement the chain and strengthen the chain, deeply implement the digital transformation, and develop a new service-oriented manufacturing model; we should further promote the green and low-carbon transformation, accelerate the green and safe development, comprehensively build a green manufacturing system, and guide the consumption of green products; optimize the coordinated development of industrial ecology, improve the differentiated development level of enterprises, build high-level industrial clusters, optimize the industrial spatial layout, and actively integrate into the global industrial system.
Zhang Chonghe said that efforts should be made to realize science and technology light industry, quality light industry, green light industry, low-carbon light industry and smart light industry, and comprehensively promote the high-quality development of light industry in the new era to a deeper and higher level through key tasks such as "making up for weaknesses, promoting upgrading, increasing stamina and benefiting people's livelihood.
Building a high-quality supply system
Light industry involves food, clothing, housing, transportation, play, music, education and other fields, which are closely related to the better life of the people. In order to improve the supply level of light industry and cultivate new growth points, the "Guiding Opinions" proposes to build a high-quality supply system, including increasing and upgrading innovative products, improving the level of quality assurance, strengthening brand cultivation services, and promoting new business models.
Zhang Xiaofeng, a first-level inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said that in terms of increasing the number of upgraded and innovative products, it will vigorously develop light industrial products such as functional food, baby products, aging appliances, and home furnishings, focusing on urgent needs such as health, childcare, and elderly care. And combined with the characteristics of the industry, the implementation of upgrading and innovative product manufacturing engineering.
Light industry is not only a traditional industry in China, but also an important livelihood industry. At the same time, it also provides parts and semi-finished products for many important industries. The quality level of light industry not only reflects the quality of life of the people, but also relates to the quality of industrial development. "From the quality monitoring data, the product quality qualification rate of my country's manufacturing industry has reached more than 93% for 6 consecutive years, the manufacturing quality competitiveness index has reached 84.97, and industries such as instrumentation and metal products have entered a stage of strong quality competitiveness." Zhang Leilei, deputy director of the Quality Development Bureau of the State Administration of Market Supervision, said.
Zhang Leilei revealed that he will work with relevant departments to speed up the revision of mandatory national standards in the fields of household appliances, furniture, lighting appliances, and baby products, and optimize the supply of recommended national standards, industry standards, and group standards. Promote the construction of light industry measurement and testing system, and build a unified green product standard, certification and identification system.
According to Zhang Xiaofeng, the Ministry of Industry and Information Technology will promote enterprises to establish a sound quality management system to improve product comfort, safety and functionality. Encourage enterprises to aim at international standards to improve the level of benchmarking activities. Give full play to the leading role of quality benchmarking enterprises, carry out quality risk analysis and control, quality cost management and other activities, improve quality online monitoring, online control and product life cycle quality traceability capabilities, and build a number of high-level quality control and technical evaluation laboratories.
"Quality is produced, and enterprises are the main body of the market and quality. We will promote enterprises to establish a sound quality management system, aim at international standards to improve the level, and carry out benchmarking activities. We will strengthen brand cultivation, give full play to the exemplary and leading role of quality benchmarking enterprises such as the China Quality Award, cultivate a number of internationally renowned brands in the fields of household appliances, leather and hardware products, and continue to enhance the regional brand influence of key industrial clusters." Zhang Leilei said.